Communications Analyst

New York, United States | EL Education | Full-time | Fully remote

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Apply Here: https://eleducation.org/careers/communications-associate

ABOUT THE ORGANIZATION

 

EL Education (formerly Expeditionary Learning) is expanding the definition of student achievement in diverse communities across the country. We create great public schools where they are needed most, inspiring teachers and students to achieve more than they thought possible.

Originating over 20 years ago through the collaboration of the Harvard Graduate School of Education and Outward Bound, EL Education's research-based approach inspires teachers and challenges students, transforming education in thousands of schools and districts across the country through a unique combination of rigor and joy in learning. Our impressive results encompass high academic achievement and college readiness as well as pride in the mastery of complex, authentic work, and the passion and capacity to contribute to a better world.

As a mission-driven nonprofit organization, we work with all kinds of schools: district, charter, elementary and secondary, serving populations that reflect the diversity of our country. We create powerful resources--including an open source literacy curriculum that has already been downloaded by teachers over six million times--and share an award-winning portfolio of educator-developed professional development and instructional resources with our 150+ school partners in 39 states, serving over 50,000 students. For more information, visit http://eleducation.org/

 

ABOUT THE POSITION

The Communications Analyst (CA) role is the cornerstone of efficient and effective communications for EL Education. The CA has a talent for designing operations and leveraging systems and software in innovative ways to reach our communications goals. The CA is an experienced content manager who is excited about publishing a high volume of communications across multiple channels, empowering EL Education to reach and inspire diverse target audiences with timely, accurate, relevant, accessible messages. They are organized, data-driven, and detail-oriented. The CA reports to the Associate Director of Communications and is a member of the Communications and Marketing Team.

 

RESPONSIBILITIES

 

Publishing Content

  • Scheduling and publishing a high volume of content across all social media platforms, including: approximately 3 tweets per day, 1 Facebook post per day, and approximately 3 posts per week on the EL Education LinkedIn and Instagram accounts.
  • Ensuring content is optimized for maximum engagement across all social media platforms.
  • Designing, building, and sending email marketing campaigns using Mailchimp or other marketing automation software.
  • Designing and building EL Education’s monthly external newsletter and internal Circle Up newsletter, drawing from existing content.
  • Updating content across the EL Education website and creating new web pages using our content management system.
  • Updating content across EL Education’s suite of print collateral, including flyers and brochures.
  • Copy editing to ensure published content is free from typos and grammatical errors.

Media Monitoring

  • Following, liking, commenting on, sharing, and retweeting social media content in EL Education’s mentions and from relevant influencer accounts.
  • Monitoring social media for partner needs and feedback, and escalating comments that require technical support or crisis response.
  • Monitoring media mentions and socialmedia@eleducation.org email inbox, escalating mentions and feedback that require a response.

Analytics and Tracking

  • Collecting, analyzing, and reporting data on audience growth, engagement, and sentiment across web, social media, and email.
  • Empowering the team to understand communications insights and leverage them to meet goals and improve communications.
  • Conducting A/B testing and optimizing content based on results.
  • Maintaining the EL Education communications calendar and social media queue by tracking when communications are completed.

List Management

  • Uploading, segmenting, and maintaining contact lists in Mailchimp and other CRM databases.
  • Maintaining journalist contact lists in Meltwater media database.

 

CANDIDATE QUALIFICATIONS

 

Skills & Assets

  • Candidates must share a commitment to diversity, equity, and inclusion: both an appreciation for our organization’s aim to empower all students with access to educational opportunity, and dedication to making our communications accessible and affirming to all.
  • Bachelor's degree
  • Skilled at learning and optimizing new software
  • Experience with tracking and reporting digital analytics
  • Excellent spelling and grammar
  • Skilled with designing and maintaining systems for operational efficiency
  • Detail oriented, highly organized

 

COMPENSATION

Competitive compensation and benefits package commensurate with experience.

 

HOW TO APPLY

Submit your application here

Applications will be reviewed until the position is filled.

Please submit your resume and one page cover letter in MS Word or PDF format. In your cover letter, identify the position you are applying for and how you heard of the job opening and EL Education.

No phone calls please. EL will respond only to finalist candidates.

 

ANTI-DISCRIMINATION POLICY AND COMMITMENT TO DIVERSITY

EL Education provides equal employment opportunities for all applicants and employees and prohibits discrimination with respect to the hiring or promotion of individuals, conditions of employment, disciplinary and discharge practices, or any other aspect of employment on the basis of sex, race, color, national origin or citizenship status, age, religion, sexual orientation, marital status, pregnancy and parental status, HIV status, gender identity and expression, status with regard to public assistance, status as a veteran, or physical or mental disability or any other factor which cannot lawfully be used as a basis for an employment decision. EOE


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